Commercial real estate has crossed an AI tipping point. JLL's 2025 Global Real Estate Technology Survey, of more than 1,500 senior CRE investor and occupier decision-makers across 16 markets, found that 88% of investors, owners, and landlords have started piloting AI, alongside 92% of corporate occupiers. That figure was just 5% three years ago — and yet only 5% of companies report that they are actually achieving their stated AI objectives.

That gap between piloting AI and operating it at scale is where most CRE firms now sit — and where Smart Capital Center has been operating for years. The platform powers AI-driven underwriting, portfolio insight, and debt management for institutional investors and lenders including KeyBank, JLL, RGA, Pacific Life, and The RMR Group.

That track record is why GlobeSt — one of the leading publications covering commercial real estate — has now named Smart Capital Center a top Influencer in CRE Technology in 2024, making it one of the few CRE-tech platforms recognized in consecutive cycles. The award honors individuals, teams, and companies that have meaningfully advanced commercial real estate through technology.

GlobeSt CRE Technology Influencer Award

The GlobeSt Influencer in CRE Technology award honors people, teams, and companies. They have made important tech advancements in commercial real estate.

This award recognizes people who have used technology to solve problems in the CRE market. They set new standards for excellence and innovation.

The award highlights the role of generative AI and new technology. It shows how people use these tools to solve real-world CRE challenges. This also reflects the industry's growth and the move toward new solutions.

The journey of Smart Capital Center to the forefront of the commercial real estate space has been distinguished by significant achievements, including forming partnerships with major industry players like JLL, Pacific Life, RGA, and KeyBank.

Journey of Innovation, Partnership, and Growth

Smart Capital Center has transformed CRE loan origination and asset management processes for some of the largest firms in the market, demonstrating the power of its advanced technology. Having changed these areas for leading industry players, Smart Capital is now applying the same best-in-class technology to democratize access for everyday real estate investors.

The Smart Capital Center has a mission. It aims to make commercial real estate transactions faster. It also wants to provide better insights and reduce costs. We do this by using data and AI.

To date, Smart Capital has managed over $600 billion of real estate assets and mortgages, analyzed over 50 million properties, and served hundreds of clients. This progress is a testament to the company's commitment to improving the industry and supporting the success of its clients.

Last year, Smart Capital reached an important goal. They added ChatGPT-4 to their platform, which improved its features a lot.

AI-powered Underwriting, Portfolio Insight, and Debt Management Platform

The Smart Capital Center platform is central to the company's success. It fosters smarter investment decision-making and strategic asset management. It also gives investors a competitive edge, such as:

• Ultra-Fast Underwriting: Smart Capital Center speeds up deal underwriting and portfolio reporting using AI-powered automation and in-depth data analysis, leading to quicker and more informed decision-making.
• Deep Portfolio Insights: SCC reduces risk by providing deep portfolio insights and real-time alerts, helping investors navigate the complexities of the market with greater confidence.
• Lower Financing Costs: SCC cuts financing costs with proactive debt management strategies, optimizing financial performance across portfolios.

Laura Krashakova, CEO of Smart Capital, shares, "Our goal has been to redefine the capabilities within CRE technology. Embracing artificial intelligence and advanced analytics allows us not only to address current industry challenges but also to anticipate future market demands. Winning this award is a recognition of our team's dedication and innovative approach to transforming the CRE landscape."

A Senior Financial Analyst at Smart Capital Center highlights the transformative impact of adopting AI. "The integration of ChatGPT-4 into our operations marked a significant milestone. It underscores our dedication to harnessing the best and latest in technology to enhance our service offerings. This step forward has not only affirmed our position as innovators in the commercial real estate sector, but has also significantly improved our analytical capabilities, allowing us to provide our clients with data-driven insights and faster and more efficient service. Our success is measured by more than just the awards we win; it's seen in the real, measurable value we bring to each client's investment strategy and portfolio management."

What's Next for Smart Capital Center?

Smart Capital Center is not just tracking the next wave of innovation in commercial real estate; the company is leading it. Their primary focus is on harnessing the latest and best technology, including generative AI, that will open new opportunities to address longstanding challenges in the industry.

Distinct from traditional AI, which primarily analyzes data, generative AI possesses the capability to create new content and solutions. This marks a significant leap forward in CRE investment processes and asset management.

Productivity and Efficiency Gains

The integration of generative AI into CRE is poised to significantly boost productivity, potentially equivalent to up to 5% of industry revenue. This increase stems from the ability of technology to expedite processes, minimize errors, and uncover novel insights, all of which contribute to superior outcomes and more strategic decision-making.

Human-AI Collaboration

The advent of generative AI is beginning to transform the nature of work in various industries, creating a dynamic partnership between human expertise and artificial intelligence.

To support this claim, Boston Consulting Group reports that consultants utilizing ChatGPT-4 have completed 12% more tasks and done so 25% faster. Importantly, the quality of their work was 40% better compared to those who did not use ChatGPT-4. Such findings demonstrate that generative AI can amplify professional capabilities and highlight the measurable improvements in efficiency and quality that come with AI adoption in CRE.

Smart Capital is at the forefront of these developments, having already integrated the best generative AI technology available today across its entire platform. This enables their clients to delegate tasks of data processing and analysis to machines, allowing them to concentrate on strategic thinking, creativity, and decision-making.

Embracing AI for Competitive Advantage

A Gartner report suggests that by the end of 2025, 70% of organizations will have begun integrating AI and ML technology into their operations. This trend highlights the need for CRE professionals to implement AI-driven strategies to remain competitive in a rapidly evolving market.

Smart Capital Center has already reached this milestone. They are utilizing industry-leading technology to empower investors to dream bigger and invest smarter.

As the CRE industry starts to embrace AI, investors and lenders need to understand the competitive advantage this technology brings. The risk isn't in adopting AI, but in falling behind competitors who are already benefiting from its potential. To explore how AI is transforming commercial real estate, check out our earlier discussion on the future role of generative AI in CRE.

With the majority of organizations preparing to adopt AI and ML technology, the time to embrace AI and ML is not just imminent—it's now.

Beyond the Award

The recent award from the GlobeSt 2024 Influencer in CRE Technology honors Smart Capital's past achievements and propels the company towards greater innovation and success. This recognition reaffirms the company's commitment to excellence and serves as a catalyst for continuous improvement in its services and solutions.

Looking to the future, the trajectory of Generative AI in CRE is compelling. We are entering a new era where artificial intelligence and machine learning algorithms are not just tools but foundational elements that are essential for improving efficiency and the quality of work.

Outperform every move in CRE. Smart Capital Center turns fragmented data into faster underwriting, sharper portfolio insight, and lower financing costs. Book a demo today.

Frequently Asked Questions

What does the GlobeSt Influencer in CRE Technology award recognize?

‍The GlobeSt Influencers in CRE Technology award honors individuals, teams, and companies that have made significant technological advancements within commercial real estate. It recognizes organizations using technology — including generative and agentic AI — to address inefficiencies in the CRE market and set new standards for innovation. Smart Capital Center received this recognition in both 2024 and 2026.

How is generative AI being used in commercial real estate today?

Generative AI in CRE is moving beyond individual-productivity use cases (drafting memos, summarizing leases) toward revenue-driving applications: automated underwriting, portfolio risk analysis, debt management, and tenant operations. McKinsey estimates that gen AI could generate $110 billion to $180 billion or more in value for the real estate industry, with a 2026 McKinsey follow-up putting the broader agentic-AI figure at $430 billion to $550 billion in annual value globally across real estate, construction, and development.

What productivity gains has AI delivered in knowledge work?

A landmark 2023 study by researchers from Harvard, MIT, Wharton, BCG, and Warwick — Navigating the Jagged Technological Frontier — found that workers using GPT-4 completed on average 12.2 percent more tasks, 25.1 percent quicker, with 40 percent of the trial group producing higher quality results. Consultants of all skill levels benefited, but the lowest performers had the biggest boost — a 43% increase versus 17% for top performers.

How many commercial real estate firms are currently using AI?

According to JLL's 2025 Global Real Estate Technology Survey, 88% of investors, owners and landlords have started piloting AI, with most pursuing an average of five use cases simultaneously, and 92% of occupiers are also running corporate real estate AI pilots. However, more than 60% of investors remain unprepared both technically and strategically to adopt AI at full scale, and only five percent of companies report achieving all their AI programme goals.

‍How does Smart Capital Center use AI for underwriting and portfolio management?

Smart Capital Center uses AI to underwrite deals up to 50% faster, generate real-time portfolio risk and market alerts, and proactively manage debt across institutional portfolios. The platform analyzes 1B+ real-time data points across 120M+ properties, has supported $500B+ in CRE transaction analysis, and integrates with Yardi, ARGUS, SS&C Precision, Midland Enterprise, and other core systems via API. Book a demo to see it applied to your portfolio.

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